Image Toolkit

Image Converter

Convert Between PNG, JPEG, WebP & AVIF

Convert PNG to JPG, JPG to PNG, WebP to JPG, or any image to WebP or AVIF, free and in bulk. Choose the quality, and your images are converted in your browser, never uploaded.

Drop your images here

JPG, PNG, WebP, AVIF, iPhone HEIC and more, as many as you like. They never leave your device.

Converts to WebP at 85% quality. Change it below.

or paste from the clipboard (Ctrl/Cmd+V)

Smaller fileBetter quality

Guide by Ashley Whitehair, web designer at Norwich Website Design

How to convert an image

  1. Add your images

    Drop images onto the box above, or press Choose images. Add as many as you like, in any mix of formats.

  2. Choose the format

    Pick JPEG, PNG, WebP or AVIF below the box. For all but PNG, set the quality too: the default 85% suits most photos. Then press Process.

  3. Download

    Save each file with its download button, or press Download ZIP to get them all in one file, converted_images.zip.

Which format should you choose?

Sizes below are for one real 8-megapixel photo (a 5.4 MB JPG) converted at the default 85% quality.

FormatBest forTransparencySizeSupport
JPG (JPEG)Photos to email, print or upload anywhereNone: transparent areas turn whiteTest photo: 930 KBOpens everywhere
PNGScreenshots, logos and graphics with text or sharp edgesKeeps transparencyTest photo: 13.6 MBOpens everywhere
WebPImages on websitesKeeps transparencyTest photo: 610 KBAll current browsers; some older apps and upload forms reject it
AVIFWebsites where every kilobyte countsKeeps transparencyTest photo: 425 KBAll current browsers; fewer apps and upload forms than WebP

In short: JPG for photos that must open anywhere, PNG for graphics and transparent backgrounds, and WebP or AVIF for faster websites.

Common conversions and what to expect

  • PNG to JPG: a much smaller file for photos. Transparent areas are filled with white.
  • JPG to PNG: the file gets bigger, typically two and a half to four times for a photo, and looks no sharper: detail lost when the JPG was saved can’t be brought back. Convert only when an app needs PNG.
  • WebP or AVIF to JPG: the fix when an image won’t open in an app or an upload form rejects it. Choose PNG instead if it has a transparent background.
  • JPG or PNG to WebP or AVIF: the usual choice for websites. The test photo came out about a third smaller as WebP than as JPG, and about half the size as AVIF. A 31 KB PNG chart became 24 KB as WebP and 10 KB as AVIF.

Files keep their names with the new extension, so holiday.png becomes holiday.webp, or tick Add "_converted" suffix to tell the copies apart. To try another format, pick it and press Rerun with new settings.

Choosing the quality

JPEG, WebP and AVIF shrink files by discarding detail you’re unlikely to notice. The Quality slider (10 to 100%) sets how much is kept; PNG loses nothing, so it has no slider. On the same test photo:

  • 85% (the default): 930 KB as JPEG, 610 KB as WebP, 425 KB as AVIF. Right for most photos.
  • 70%: 630 KB, 355 KB and 250 KB. Good for websites; check smooth areas such as skies, where compression shows first.
  • 100%: 5.6 MB as JPEG and 7.6 MB as WebP, bigger than the original for no visible gain. In Chrome, WebP at 100% is lossless.

The same number means different things in each format, so judge the result by eye; the results list shows each file’s old and new size. AVIF is also slower to create: about 4 seconds for a 12-megapixel photo on a recent laptop, and longer on a phone. Your format and quality are remembered for next time.

Transparency, metadata and rotation

  • Transparency, including soft edges, is kept in PNG, WebP and AVIF. JPEG can’t store it, so transparent areas become white.
  • EXIF data (date taken, camera and GPS location) is removed from every converted file, so keep your originals if you want it. To see what a photo contains, use the EXIF viewer.
  • Rotation: phone photos stored sideways with a rotation tag come out upright.
  • Colours are saved as standard sRGB. Recent iPhones record a wider range (Display P3), so very saturated colours can look slightly less vivid on wide-colour screens.
  • Animated GIFs become a still image of the first frame.

iPhone photos and other formats

iPhones save photos as HEIC, which many websites and some Windows PCs can’t open. Add HEIC files here directly and they’re converted on your device: choose JPEG and IMG_1234.heic becomes IMG_1234.jpg. For a folder of iPhone photos there’s also a dedicated HEIC to JPG converter.

JPG, PNG, WebP, AVIF, GIF, BMP and SVG files work too, mixed in one batch if you like. SVGs are converted at the size set in the file. TIFF files don’t open in Chrome, Edge or Firefox; you’ll see an error instead.

Your images never leave your device

The conversion runs in your browser, on your own phone or computer. No server is involved, so your images and the converted files are never sent anywhere.

To check, open your browser’s developer tools, watch the Network tab and convert an image. You’ll see no uploads, only anonymous page-view counts described in our privacy policy and, the first time you add images with AVIF chosen, its encoder (about 1 MB) downloading from this site. After your first visit the converter also works offline. The exception is AVIF until you’ve used it once online, because its encoder is only downloaded when first needed.

Frequently asked questions

Is this image converter free?

Yes. There’s no sign-up, no watermark and no limit on how many images you convert.

Are my images uploaded to a server?

No. Every image is converted in your browser, on your device, and nothing is sent anywhere. That’s also why it works offline after your first visit.

Can I convert many images at once?

Yes. Add as many as you like, press Process once, then Download ZIP to save them all. If two end up with the same name (photo.jpg and photo.png both becoming photo.webp), the second is saved as photo-1.webp, so nothing is overwritten.

Does converting an image lose quality?

Converting to JPEG, WebP or AVIF compresses the image again, discarding a little detail each time; at the default 85% it’s rarely visible. PNG loses nothing, but can’t restore detail a JPG has already lost. Always convert from your originals, not from a converted copy.

Why is my PNG so much bigger than the JPG?

PNG stores every pixel exactly, and photos don’t shrink well that way: an 8-megapixel photo went from 5.4 MB as JPG to 13.6 MB as PNG. Use PNG for graphics and transparency, and JPG or WebP for photos.

A WebP image won’t open. What can I do?

Convert it to JPG: add the file, choose JPEG, press Process and download. If it has a transparent background, choose PNG instead to keep it.

Is AVIF supported everywhere?

All current major browsers display AVIF, so it’s safe for websites. Other apps and upload forms support it less often than WebP, so send people JPGs.

Why did my transparent background turn white or black?

JPEG can’t store transparency, so this converter fills it with white. Convert to PNG, WebP or AVIF to keep it. If a transparent image looks black, your viewing app is probably showing transparency as black; it’s still transparent.

Will my photos keep their date and location?

No. EXIF data, including the date taken, camera and GPS location, is removed from converted files. Keep the originals if you need it.

Does it work on my phone?

Yes. Open this page in your phone’s browser, tap the box to choose photos, then download the results. On an iPhone, downloads go to the Downloads folder in the Files app; to add one to Photos, open it, tap Share and choose Save Image.