Image Toolkit

Rotate & Flip Images

Rotate 90° 180° 270° and Flip

Rotate images 90°, 180° or 270° clockwise, or mirror them horizontally or vertically, one at a time or in bulk. It all happens in your browser, so your images are never uploaded.

Drop your images here

JPG, PNG, WebP, HEIC and more, as many as you like. They never leave your device.

Pick a rotation or flip below.

or paste from the clipboard (Ctrl/Cmd+V)

Rotation & Flip Settings

Guide by Ashley Whitehair, web designer at Norwich Website Design

How to rotate or flip an image

  1. Add your images

    Drop JPG, PNG, WebP or iPhone HEIC photos onto the box above, or press Choose images. Add one or many.

  2. Choose a rotation or flip

    Pick 90°, 180° or 270° (clockwise), flip Horizontal or Vertical, or combine the two. The thumbnails turn to show the result.

  3. Apply and download

    Press Apply Transform, then Download. At 0° with no flip, the button is Save Upright Copy instead, for phone photos that show sideways elsewhere. photo.jpg comes out as photo_rotated.jpg, and several images come as one ZIP.

Rotate or flip?

Rotating turns the whole picture; flipping mirrors it:

OptionWhat it doesUse it for
90°A quarter turn clockwise (to the right). Width and height swap, so 1600 × 1200 becomes 1200 × 1600.Sideways photos whose top is on the left.
180°Turns the picture upside down.Photos and scans that are upside down.
270°Three quarter turns clockwise, the same as a quarter turn anticlockwise (to the left).Sideways photos whose top is on the right.
Horizontal flipMirrors the picture left to right, like a reflection.Selfies that came out mirrored, with writing reading backwards.
Vertical flipMirrors the picture top to bottom.Reflection effects and design work.

A vertical flip and a 180° turn both put the top at the bottom, but only the turn keeps the picture the right way round. Flip an upside-down photo and it ends up upright but mirrored, with any writing reading backwards. Flipping both ways at once is the same as turning 180°.

Fixing sideways phone photos

Phones don’t always turn the picture itself when you hold them sideways. Many save the image the way the camera sensor captured it and add a note to the file’s EXIF metadata, called the orientation tag, saying which way is up. Apps that read the tag show the photo upright; apps and websites that ignore it show it on its side.

Look at the photo’s thumbnail here:

  • Sideways here too: the picture itself is on its side. Choose 90° if its top is on the left, or 270° if its top is on the right, and apply.
  • Upright here but sideways elsewhere: your browser reads the orientation tag and the other app doesn’t. Rotating would start from the upright view and make it sideways. Instead, leave the rotation at 0° with no flip and press Save Upright Copy. The copy’s pixels are turned the way the photo looks here, with no tag, so the other app shows it upright too.

Every image saved here has the rotation built into its pixels and no orientation tag, so it looks the same in every app and can’t be turned twice.

Quality and file formats

The pixels are moved, not resized, so the image keeps its full resolution and nothing is blurred. The file is saved again, though:

  • PNG stays PNG and is rotated without any loss: every pixel keeps its exact colour.
  • JPG stays JPG, saved at 92% quality. JPEG compression is lossy, so each save loses a tiny amount of detail. You won’t see it after one rotation, but it adds up if the same file is saved again and again, so start from the original each time.
  • WebP stays WebP, also at 92% quality, and keeps any transparency.
  • GIF, BMP and AVIF images come out as PNG, and iPhone HEIC photos as JPG. An animated GIF becomes a still image.

The rotated copies have no EXIF metadata, so camera details and GPS location are removed; your originals keep theirs. To check what a photo contains, use the metadata viewer.

Rotating lots of images at once

Add as many images as you like: the same rotation and flip apply to all of them. There’s no fixed limit, though very large batches depend on your device’s memory. Press Download All to get one ZIP, rotated_images.zip. If two files share a name, the second is numbered (photo_rotated-1.jpg), so neither is overwritten.

If different photos need different turns, work in groups: rotate one group, download it, press Clear, then add the next. Changing the setting after applying brings back Apply Transform, so you can also redo the same images with a new setting.

Your images never leave your device

Your browser does the rotating, on your own phone or computer, so your photos and the rotated copies are never uploaded or sent anywhere.

To check, open your browser’s developer tools and watch the Network tab while you rotate. The only requests are the page’s own code (such as the HEIC decoder) and anonymous page-view counts, described in our privacy policy. After your first visit, the tool works offline too.

Frequently asked questions

Is this image rotator free?

Yes. There’s no sign-up, no watermark and no limit on how many images you rotate or flip.

Are my images uploaded to a server?

No. They’re rotated in your browser, on your device, which is why the tool also works offline after your first visit.

Which way does 90° rotate?

Clockwise, to the right. To turn an image to the left (anticlockwise), choose 270°.

How do I mirror an image?

Choose Horizontal under Flip and press Apply Transform. The picture is reversed left to right, like a reflection.

How do I fix a sideways photo?

If the top of the picture is on the left, choose 90°; if it’s on the right, choose 270°. The thumbnails turn as you choose, so you can check before you apply.

Why is my photo upright on my phone but sideways on my computer or a website?

Your phone saved it on its side with an orientation tag saying which way is up, and whatever is showing it ignores the tag. Add it here, leave the rotation at 0° with no flip and press Save Upright Copy: the copy is upright everywhere, with no tag.

Can I rotate several images at once?

Yes. Add them all, choose the rotation or flip, and download them as one ZIP. Every image gets the same setting.

Does rotating a JPG reduce its quality?

Very slightly. The JPG is saved again at 92% quality, which you won’t notice after one rotation. PNG images are rotated without any loss.

Can I rotate by a few degrees to straighten a photo?

No. This tool turns images in quarter turns (90°, 180° and 270°) and flips them. Straightening a tilted horizon needs a photo editor that rotates by small angles.

What’s the difference between flipping vertically and rotating 180°?

Both put the top at the bottom, but a vertical flip also mirrors the picture, so writing reads backwards. For an upside-down photo, choose 180°.

Does rotating remove location data?

Yes. The rotated copies are saved without EXIF metadata, so GPS location, camera details and the orientation tag are removed. Your originals keep theirs.